Better than bottles at protecting your brew.
Cans let in no light, and they let in no air. Oxygen is purged from the can prior to filling, and the lids have a double-seamed seal. Bottles that are anything less than opaque let in light, and oxygen can seep in to a bottled beer under the cap, potentially damaging the beer.
Cans are lighter, and less expensive to ship than bottles.
“21st Amendment Brewery . . . . can ship 110 cases of canned beer for the same cost as shipping 70 cases of bottled beer.” East Bay Express, May 09, 2012. See the article at: http://www.eastbayexpress.com/oakland/the-canned-beer-revolution/Content?oid=3198415
Cans stack better.
Two six-packs of 12 oz. cans are only slightly taller than one six-pack of bottles. Your retailer is going to love this, and it can help you get more out of your retail space.
Cans go places that bottles cannot.
Airplanes, riverboats, beaches, by the pool, and in a backpack, cans go where bottles can’t. They also cool faster, don’t break as easily, and there is no cap to throw away after they are opened.
Cans are infinitely recyclable: that’s good for the planet.
“Aluminum is the most cost-effective material to recycle, because of the huge energy savings – up to 95%. In addition, all the scraps left over from the aluminum production process can be melted down and used again and again. For this reason, recycling is part of the normal lifecycle for large industrial products – around 75 percent of all the aluminum ever made is still in circulation.” – Source: http://www.recyclenow.com/how_is_it_recycled/cans.html
“The EPA estimates that recycling one ton of aluminum saves the equivalent of almost 32 barrels of oil, significantly reducing the carbon footprint of the manufacturing process.” – Source: http://greenliving.nationalgeographic.com/energy-recycle-glass-bottles-vs-aluminum-cans-vs-plastic-2376.html
For a short video on the life-cycle of the can, see How Stuff Works: Recycling Aluminum here: http://videos.howstuffworks.com/discovery/35483-howstuffworks-show-episode-6-recycling-aluminum-video.htm
Myths about cans
Myth #1 Cans affect the flavor
Modern cans are lined with a water-based polymer that keeps the contents from contacting the metal. Think of it as a mini-keg for the beer. You don’t drink craft beer from the keg, or a bottle; you drink it from a glass.
Think cans ruin the taste? Heather John, writing for Bon Appetite, reports on the benefits of the can in “The Beer Can Revolution,” BonAppetit.com, Heather John, January, 2010. See the article at http://www.bonappetit.com/magazine/2010/01/the_beer_can_revolution
Myth #2 Cans must be ordered in huge lots
True, pre-printed cans typically are ordered by the truckload, but you can also order just a few thousand custom labeled cans, or blanks that you label yourself.